OpticSnap Store was founded to bridge the gap between photographers and premium gear.
We carefully select each product from the world's top brands (Canon, Sony, Nikon, etc.).
We don’t stop at selling equipment. Our team of pro photographers offers personalized advice.
OpticSnap Store was born from a simple yet powerful idea: to create a space where photographers—whether hobbyists snapping weekend landscapes or professionals shooting editorial campaigns—could find more than just equipment.
Founded in 2015 by a team of three professional photographers with over 40 years of combined experience, we started as a tiny brick-and-mortar shop in Portland, Oregon, where locals gathered to test lenses, share shooting tips, and swap stories over coffee. What set us apart then (and still does today) was our refusal to treat gear as “just products”—each camera, lens, and accessory we stocked was handpicked after weeks of field testing: we’d take a new mirrorless camera on dawn hikes to test low-light performance, use a telephoto lens at high-school sports games to check autofocus speed, and even stress-test studio lights through 12-hour product shoots to ensure durability.
At OpticSnap Store, we’ve always viewed our role as more than a retailer; we’re building a full ecosystem designed to support photographers at every stage of their journey. Beyond curating top-tier gear (from entry-level APS-C cameras for teens picking up their first camera to pro-grade medium-format systems for commercial shooters), we’ve invested in resources that turn “buying gear” into “growing as a photographer.”
Our in-house team of 15 professional photographers—specializing in genres from wildlife to fashion—creates exclusive content tailored to our products: for example, if you buy a macro lens, you’ll get access to a 45-minute tutorial on “Capturing Insect Details in Natural Light” (filmed by our macro specialist, who’s published work in National Geographic).
